![How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/methode/2019/08/10/a26e2fdc-b268-11e9-8f9c-a6398a9f90a9_image_hires_075450.jpg?itok=wRAioNLG&v=1565394898)
How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post
![Nike's rare 'Moon Shoe' is sold for $437,500, shattering the auction record for sneakers - CNN Style Nike's rare 'Moon Shoe' is sold for $437,500, shattering the auction record for sneakers - CNN Style](http://cdn.cnn.com/cnnnext/dam/assets/190712095614-nike-moon-shoe-super-tease.jpg)
Nike's rare 'Moon Shoe' is sold for $437,500, shattering the auction record for sneakers - CNN Style
![18 Best Nike Running Shoes for Men in 2021 to Help You Conquer the Track, the Trail, and Beyond | GQ 18 Best Nike Running Shoes for Men in 2021 to Help You Conquer the Track, the Trail, and Beyond | GQ](https://media.gq.com/photos/60edfcd518480638c840d05b/master/w_2000,h_1333,c_limit/Nike-Air-Zoom-Terra-Kiger-7-shoe.jpg)
18 Best Nike Running Shoes for Men in 2021 to Help You Conquer the Track, the Trail, and Beyond | GQ
![A pair of 1972 Nike shoes sold for $437,500 at Sotheby's, setting a new auction record for sneakers. A pair of 1972 Nike shoes sold for $437,500 at Sotheby's, setting a new auction record for sneakers.](https://d7hftxdivxxvm.cloudfront.net/?resize_to=width&src=https%3A%2F%2Fartsy-media-uploads.s3.amazonaws.com%2FSvSjIWzM91Ogkx1nRjf1Cw%252Fsothebys-nike-record-lead.jpg&width=1200&quality=80)